You’ve been working really hard on your blog. You’ve been posting as consistently as you can, and you’ve started seeing some traction. Some of your blog posts have gotten many more views than you expected.
But the problem is that while your readership is increasing, your blog posts still aren’t ranking highly in Google and therefore aren’t easy for new readers to find.
You’ve heard that the benefits of search engine optimization have done wonders for other blogs, but you’ve never cemented your understanding of what SEO is and how to utilize it.
In this article, we will explain how blogging and SEO can work together to make major strides in expanding your readership base.
Table of Contents
- Blogging and SEO: How Search Helps
- Common Blog SEO Mistakes
- 9 Underutilized SEO Tips
- Tip #1: Make Data-Driven Decisions
- Tip #2: Audit Your Competitors
- Tip #3: Leverage a Mind-Mapping Process
- Tip #4: Utilize the Best Blog URL Structure
- Tip #5: Add Video Content
- Tip #6: Add Both Internal and External Links
- Tip #7: Switch Up Your Anchor Text
- Tip #8: Include Helpful Photos
- Tip #9: Update Your Meta Description
- How Hot SEO Tips Can Help
Blogging and SEO: How Search Engine Optimization Can Increase Your Blog Readership
Customers and readers search Google and most of them, nearly 70% of them in fact, will click on one of the first five organic search results.
A smaller percentage of people will click on the links after the first five organic search results, and most others will lose interest and click away.
Search engine optimization is the key framework and set of tools for you to use to get one of those coveted top five spots on Google search result pages.
How does it work?
Google’s algorithm constantly scours web pages to make sure that they are high quality and helpful to the reader. To accomplish this, the Google algorithm is constantly changing, using over 200 different factors.
This is why we recommend you follow Hot SEO Tips for all the latest information and SEO news. We will get you organically ranking higher in Google as soon as possible.
Common Blog SEO Mistakes and How to Avoid Them
When you’re looking for the best SEO tips for bloggers, it also makes sense to look at the common blog SEO mistakes people make and how to avoid them.
Here are just a few of the common mistakes you want to avoid:
- Only using highly competitive high-volume keywords. Some companies ranking in highly competitive keywords have SEO professionals working full-time to defend that top spot. It will be very difficult to out-rank them.
- Focusing on link quantity over link quality. A higher-quality link comes from a page with not very many outgoing links, should be relevant to your particular blog post, and should not lead to any adult content, pharmaceutical or gambling sites.
- Not utilizing title tags and meta descriptions. Not using specific and unique title tags and meta descriptions for every post can be a highly damaging mistake.
- Not gearing your results for local searches. If your blog is dedicated to something specific to local searches then your keywords need to be location-specific to rank well.
If you need more help after reading through our nine top SEO blog tips, Hot SEO Tips can help you learn even more about SEO best practices.
9 Underutilized Blog SEO Tips to Massively Increase Organic Traffic
You can find thousands of SEO tips online. Some lists have over 100 tips on them, which can get confusing and messy.
We’ve narrowed it down to the 9 most actionable pieces to improve your blog SEO:
Tip #1: Make Data-Driven Decisions
If you have been posting on your blog without using data to track your progress, you may have been pleasantly surprised when a post did better than you anticipated or disappointed when a post didn’t get as many views as you had hoped for.
The problem with creating content without tracking is that you won’t understand why a particular keyword or post performed a certain way.
The good news is that tools such as SEMrush can ground you in the data you need to make the best decisions moving forward.
SEMrush, for example, is a powerful SEO tool that does your keyword research, tracks your competition’s keyword strategies, runs an SEO audit on your blog, and looks for backlinking opportunities.
Especially if you’re new to the world of SEO, then using tools to analyze your blog’s strengths and weaknesses will help you immediately up your game.
Why is Making Data-Driven Decisions a Great Tip?
Well-informed, data-driven decisions will help put you ahead of the competition.
Removing the mystery behind your blog’s performance will help you get to where you want to be faster.
Tip #2: Audit Your Competitors
You will need to do a comprehensive audit of competitor sites for every new keyword.
As you read through the top three or four competitor sites, keep track of what they are doing to rank in the top five.
- Are they using video content?
- Is it a list-style post?
- Is the article science-based and factual?
Why is Auditing Your Competitors an Important Blog SEO Tip?
Auditing your competitors means analyzing what others are doing well and what can be improved upon.
Auditing your competitors will help you figure out what you have to offer that is more:
- Helpful, or
Tip #3: Leverage a Mind-Mapping Process to Create Content Structure
Before beginning a blog post draft, you need to know what your goals are.
Start by asking:
- What questions are you trying to answer for your audience?
- What will add the most value to your audience?
Outline your content before you start writing. Jumping into the content without a clear idea or indication of where they’re going is one of the most common mistakes bloggers make.
The mind-mapping gives you a better idea of what you want the piece to cover and how you will structure it.
Why is Leveraging a Mind-Mapping Process a Great Strategy to Use?
The clearer you make your blog’s structure, the better it will perform with both readers and the Google algorithm. It also makes writing the content much easier – in a way, it can remove writer’s block.
Tip #4: Utilize the Best Blog URL Structure
From an SEO perspective, it’s cringe-worthy to find out a website is misusing their URL structure.
The URL structure is a great place to include your post’s keyword or phrase. This helps signal to Google exactly what the post is about and gives it a higher level of authority.
Imagine looking at something like www.thisismyblog.com/blog/post13520 through the eyes of Google.
What is this page about? Unfortunately, Google is completely lost.
Compare that to www.thisismyblog.com/blog/kitten-mittens-prevent-frostbite
This URL structure gives Google its first clue that this page is about kitten mittens preventing frostbite.
Why is Utilizing Your URL Structure a Valuable SEO Tip For Your Blogs?
Creating a URL structure that highlights the page’s topic to Google and readers is an easy win that actually makes a difference to Google rankings.
Tip #5: Add Video Content
Whenever possible, create video content that shares your blog’s content in the written post.
- Publish the video on YouTube. Google has owned YouTube since 2006, and it analyzes YouTube video titles and descriptions to understand video content. Therefore, you should maximize your video’s benefit by using the same keywords in the title and description.
- Embed the video on the blog page. Make sure that your video gets seen by embedding it in your blog post.
When embedding a video, make sure you follow these guidelines:
- Mention the video in either the blog title or text.
- Embed the video towards the beginning of the written content.
- Provide context by introducing the video in the sentence beforehand, and summarize it afterward.
- Customize the code so that the video width matches your content column.
- Include a CTA (call to action) for the viewer.
Why is Adding Video Content a Valuable Strategy?
Everyone will have different preferences for absorbing information. Some people will want the detail that your written blog offers, while others may want the overview you can provide in a short video.
Maximize the impact on the audience coming to your blog by helping them engage more fully with both video and text.
Tip #6: Add Both Internal and External Links to Valuable Pages
Use anchor text to add internal links throughout your blog post.
The benefits of internal links are that they:
- Help readers navigate page-to-page
- Distribute your link authority throughout your website; and
- Give context clues to Google for what your post is really about.
Not only should you be adding internal links to older blog posts, but you should also periodically go through older blog posts and add links to your more recent work.
You’ll want to add external links to high-authority pages for even more points from the Google Algorithm.
Most importantly is that external links can be hugely beneficial for your reader. Readers will remember that you helped them find other useful resources.
Why is Adding Links Important For Your Blog’s SEO?
Links add value to the reader and give a page higher authority to Google. Utilizing high-quality links will improve the performance of your page.
Tip #7: Switch Up Your Anchor Text
Anchor text is the visible letters and words that hyperlinks display when linking to another website or webpage.
You want to avoid using the same anchor text multiple times because:
- Google might see it as suspicious/spammy
- It doesn’t generate interest from the reader; and
- It isn’t very helpful
Instead, you want to:
- Keep it concise
- Make sure the destination is clear to the reader; and
- Make it interesting (not-generic)
Why is Switching Up Your Anchor Text an Important Thing To Do?
Using anchor texts correctly will make it clearer and more helpful to your reader. It will also keep Google from flagging the page as spammy or suspicious.
Tip #8: Include Helpful Photos
Blogs aren’t just about the text. After all, what would a baking blog be without the mouth-watering photos of the amazing lemon-sugar cinnamon rolls they’ve been telling you all about?
You’ll need to have at least one photo, probably more.
Scattering photos throughout your content is an easy way to:
- Make your content more readable, and
- Fit in more keywords
To fit in more keywords by using photos, you’ll need to:
- Name the saved photo files with a keyword. For example, your infographic’s image could be saved as best-lemon-cinnamon-roll-recipe.jpg
- Caption the photo, including keywords; and
- Fill in the alternative text (or alt text). Alt Text is what Google uses to crawl the web for images.
Always keep in mind that your photos should be clearly related to your content. Wherever possible, include useful screenshots or infographics as well.
Why is Including Photos Helpful for SEO?
Always keep in mind that your readers want information as quickly as possible.
They came to your blog for information, entertainment, or help, and they want it now.
Making your content as easy to read as possible will always be helpful.
Tip #9: Update Your Meta Description
The meta description shows up as a mini 150-character sales pitch for your page. It’s your page summary displayed with your Title Tag and URL.
While your meta description doesn’t necessarily help you rank better in Google, it does increase your click-through-rate (CTR). And the higher your CTR, the higher you’ll be able to rank in Google.
That means that sitting down and making sure your meta descriptions are short, clear, and eye-catching is definitely worth the effort.
Why is Updating Your Meta Description Something You Should Do?
The meta description is a tiny, extra sales pitch to get people to click.
It’s simply a lost opportunity if you don’t put any effort into the meta description for your page.
How Hot SEO Tips Can Help With Your Blog SEO
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